Debra Crush
Debra began her research career in 1993. Her experience spans a wide range of sectors but notably Consumer and Social research. She has always been a qualitative researcher but has developed a keen interest in quantitative over the years. She has worked for several agencies including GfK NOP and The Qualitative Consultancy.
Debra joins Prescient from McDonald Baily where she specialised in consumer research in the retail and FMCG sectors. Debra is a full member of the Market Research Society.
Debra is particularly interested in telling the consumer’s story using Ethnographic methods including Behavioural observation, Video Diaries, Vox pops and Accompanied Shopping Trips but acknowledges the power of tried and trusted focus groups!
When she’s not researching Debra loves retail therapy, good restaurants and the latest Hollywood blockbuster. She also spends time volunteering to help under achieving teenagers in inner city schools.
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