Beth
Cameron
Researcher.

Beth Cameron

Beth recently returned to Prescient following six years as a Research Director at Progressive, Scotland’s largest independent research agency. Beth began her career in research in 1994, and was initially based in the Caribbean, where she co-ordinated large scale consumer attitude and perception studies across the region. She then returned to the UK, where she worked for The Added Value Company before joining Prescient.Beth has always felt particularly passionate about qualitative research, which is where her main focus lies, although her underlying preoccupation is how research can be used most effectively to inform business and brand growth for clients. Beth’s research experience stretches across a range of industry sectors and specialist areas and she is as comfortable talking with hard to reach audiences about very sensitive subjects, as she is with business to business consultations.

Beth has a motorbike, which sometimes surprises people. She also teaches French to pre-school children and lives in Edinburgh with her husband and two children.