Anyone got a serious bout of GDPR fatigue? With the deadline fast approaching, the sense of panic appears to be setting in as more opt-in emails arrive in my inbox, and more Data Protection job adverts appear on LinkedIn. As much as GDPR has added lots to everyone’s to do lists in recently, it is ultimately making us up our game to become more efficient, effective and ethical - as researchers, marketers and as organisations.
The media has really focussed on the size of the fines for non-compliance. Don’t get me wrong, the fines are huge (up to €20 Million or 4% of turnover), but we shouldn’t just be complying because of the stick when there are some carrots to enjoy too.
Here are my top 5 reasons to feel positive about GDPR:
Kate Glencross, Research Consultant at Prescient