Water Aid changes their logo

Did you know that 1 in 9 people around the world live without clean water?

And close to home, the head of the Environment Agency recently reported that within 25 years England will not have enough water to meet demand.

This month we would like to amplify the work of WaterAid, an international development charity that focuses on three essentials that transform people’s lives: clean water, decent toilets and good hygiene.

Last year Prescient had the opportunity to work with WaterAid on a qualitative programme of research in UK, US and India to inform development of the organisation’s recently unveiled visual identity, which reflects its strategy to make water, toilets and hygiene normal for everyone, everywhere.