Using Blue Sky thinking, we will uncover unmet needs, and thereby commercial opportunities, by generating deep understanding of consumer experience across a spectrum of contexts and touchpoints.
Extracting insights from the consumer phase to feed into an idea generation process, combining internal client expertise with research driven consumer insight to map ideas for future development.
Taking mapped ideas from the previous stage and evolving them into new product and service propositions for testing at a later stage.
Evaluating new ideas that have been developed; qualitative research with consumers and industry specialists to refine offers.
Testing new ideas quantitatively to assess interest and appeal to target audiences. Optimising product features using trade off techniques.
Forecasting and planning take up of new product ideas across a range of markets.