Prescient Native

Native is Prescient’s window on the world.
It’s one way we share the little and big things we notice about life.
Diversity, detail, drama, people.
This is Native: the stuff of life.

Birmingham: Jazz at the Spotted Dog

Our guest author takes a deep dive into Birmingham's lively jazz scene.

Read more

Can Starbucks conquer Italy?

47 years after Starbucks first opened its doors, the brand has unveiled its first ever store in the homeland of coffee: Italy

Read more

Transport for Muscat

Today Oman has near 18,000 miles of roads which are mostly packed with 4x4’s....

Read more

Mazi Farm in Greece

Finding the answers to the world's sustainability problems in... agriculture.

Read more

“Lagom” the new Scandinavian lifestyle

While hygge had its moment, the new fad is the Swedish import of "lagom”

Read more

Psychology of colour in branding

Studies show it only takes 90 seconds for people to form an opinion about a brand and within this time, colour influences between 62-90% of attitudes.

Read more

An American in Sweden

An account from a so called cultural 'chameleon'

Read more

The Evolution of Design in California

Our blogger visited the Design Museum's 'Designing Freedom', and discovered California 'the design hub'.

Read more

Anyone for Tennis?

Cultural researchers don’t just ask questions.  We also actively listen, observe and be nimble on our feet to nurture fledging conversations and quickly build rapport.

Read more