Prescient Native

Native is Prescient’s window on the world.
It’s one way we share the little and big things we notice about life.
Diversity, detail, drama, people.
This is Native: the stuff of life.

Birmingham: Jazz at the Spotted Dog

Our guest author takes a deep dive into Birmingham's lively jazz scene.

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Can Starbucks conquer Italy?

47 years after Starbucks first opened its doors, the brand has unveiled its first ever store in the homeland of coffee: Italy

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Mazi Farm in Greece

Finding the answers to the world's sustainability problems in... agriculture.

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Transport for Muscat

Today Oman has near 18,000 miles of roads which are mostly packed with 4x4’s....

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“Lagom” the new Scandinavian lifestyle

While hygge had its moment, the new fad is the Swedish import of "lagom”

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Psychology of colour in branding

Studies show it only takes 90 seconds for people to form an opinion about a brand and within this time, colour influences between 62-90% of attitudes.

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An American in Sweden

An account from a so called cultural 'chameleon'

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The Evolution of Design in California

Our blogger visited the Design Museum's 'Designing Freedom', and discovered California 'the design hub'.

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Anyone for Tennis?

Cultural researchers don’t just ask questions.  We also actively listen, observe and be nimble on our feet to nurture fledging conversations and quickly build rapport.

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