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City Football Group: innovating sports branding

Behind the fanfare, the games and the high profile players, the sport of football has become a token of international positioning and branding.

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Promoting 'Brand Me' in the Creative Arts

Our Actor guest blogger looks at promoting you as a product and maximising the potential of Brand Me.

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Branding in Asset Management

Financial Services, and in particular Asset Management, has had to look very closely in recent years at how its brands are conveyed and perceived. Prescient offers practical ways to inform your business & strengthen your brand.

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