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Psychology of colour in branding

Colour has been a primitive form of communication, it can trigger associations, allude to cultural norms and provoke feelings. Studies show it only takes 90 seconds for people to form an opinion about a brand and within this time, colour influences between 62-90% of attitudes.

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The evolution of design in California

Our blogger visited the Design Museum's 'Designing Freedom', and discovered California 'the design hub'.

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