Financial Services, and in particular Asset Management, has had to look very closely in recent years at how its brands are conveyed and perceived. Prescient offers practical ways to inform your business & strengthen your brand.
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Generation Z are the first generation to be born into a digital world, the first to be brought up in a recession and the first to be worse off than their parents! They communicate digitally and often prefer visual communication to reading. They will buy financial services online and use online chat to obtain financial advice.
