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“Lagom” the new Scandinavian lifestyle

While hygge had its moment, the new fad is the Swedish import of "lagom”

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Psychology of colour in branding

Studies show it only takes 90 seconds for people to form an opinion about a brand and within this time, colour influences between 62-90% of attitudes.

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An American in Sweden

An account from a so called cultural 'chameleon'

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The Evolution of Design in California

Our blogger visited the Design Museum's 'Designing Freedom', and discovered California 'the design hub'.

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