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Institute of Fundraising’s Annual Insights Conference

In November, Prescient gave a joint presentation with charity CLIC Sargent to the annual Institute of Fundraising’s Insight conference in London

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Can Starbucks conquer Italy?

47 years after Starbucks first opened its doors to the world, the brand has unveiled its first ever store in the homeland of coffee: Italy

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The Wisdom of Crowds

Although they did not know it at the time, 787 villagers at a county fair in 1907 contributed to a study which turned out to have incredible significance in a societal, political and economic sense.

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Vodka: A Taste of Russian Identity

Russians first came across vodka in the 14th century. It has become an infamous symbol of Russian identity, rivaling other symbols such as the brown bear, vodka even has its own holiday dedicated to it.

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Transport for Muscat

Before the Sultan Qaboos bin Said ruling, Oman only had around six miles of well surfaced roads.  Today the figure is stretches to nearer 18,000 miles, and roads are mostly packed with 4x4’s....

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Mazi Farm in Greece

Disillusioned by the standard 9-5, we are seeing a generation of environmentally conscious young people looking for a meaningful answer to our world’s sustainability problems, and they are finding that answer in agriculture

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City Football Group: innovating sports branding

Behind the fanfare, the games and the high profile players, the sport of football has become a token of international positioning and branding.

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